Research Strategy
Internationalizing the Small and Medium Sized Firm – four cases
The main reason for choosing a qualitative case study instead of a more quantitative approach is that it makes it possible to have a wider approach. This enables a more detailed description of the phenomenon researched and is especially important due to the relative complexity of the process analyzed. Therefore, the choice of a case study will lead to an increased understanding of the internationalization process (Yin 1994).
